OUTCAST ADDS TARA WICKWIRE TO EXECUTIVE TEAM
by Outcast Foods
HALIFAX, NS / TORONTO, ON –July 16, 2021 – Outcast Foods, a Canadian food technology company that rescues cast-off produce which is upcycled it into supplements and other ingredients, announces Tara Wickwire as Vice President, Strategy. She will lead oversight of the brand which will include marketing, communications and strategic positioning as the company continues to chart leadership in food waste mitigation and develops global channels for the company's upcycled products.
“We are very pleased to welcome Tara to the team with her depth of experience in brand building,” says Darren Burke, CEO. “She brings a unique skillset to Outcast, having worked across industry sectors with a progressive lens on what it takes to create impact as we continue to reimagine solutions to food waste through innovation.”
Outcast has developed a first-of-its kind intellectual property that transforms waste stream food into high purity, nutrient dense, long shelf-life natural health products. The company is using its $10M Series A financing to invest in R&D, expand its manufacturing capabilities and recruit top talent. Its expansion also includes the growth of its Dartmouth, NS, facility from 3,500 square feet to 12,000 square feet and construction is underway on its 45,000 square foot manufacturing and distribution facility in Burlington, Ontario - a plant that will be the world’s first, purpose-built facility dedicated to upcycling the many different types of waste stream food. These processing plant expansions will help Outcast divert more than 1,000,000 pounds of food per month from going to waste and meet the need for increased production, fulfillment and product development.
Wickwire comments, “Outcast is the epitome of a purpose-driven brand. Plenty of companies claim it, but they live it and this is squarely where the consumer is headed. I am inspired to be part of the journey in sharing this story and building a brand that is responding to customer demand for products that support healthier lifestyles while rescuing surplus food and creating real change for the environment.”
Wickwire is one of several strategic hires who have joined the team over the past two months. Miriam Zitner recently joined as VP, Business Development. In addition, Darrin Marchand joined as VP of Operations and Zachary Farrar has been hired as VP of Product Development and Regulatory Affairs. The company has expanded distribution to more than 400 retail locations and continues to see positive growth with online sales, particularly with their signature Super Greens gut health product.
About Tara Wickwire
With more than 20 years of global branding experience, Tara was most recently Associate Vice President, Marketing and Brand Strategy at NATIONAL Public Relations, Canada’s leading Public Relations firm. She led communications, brand and media strategy for clients including Sobeys, Irving and Telus and also led the development of the firm’s executive profile building offering.
Prior to that she was Head of PR for Gap Inc. in Canada where she led Canadian PR strategy, including serving as company spokesperson and leading key brand initiatives, including new business lines and the launch of their e-commerce platform in Canada.
About Outcast Foods
Outcast Foods is a plant-based technology company that takes misfit, unsellable or cast-off produce and turns it into clean, sustainable, nutrient-dense food for wholesale, retail and consumer use. Business-to-business (B2B) products include upcycled fruit and vegetable pieces and powders, and customized blends of powders. Direct-to-consumer (D2C) branded products include various formulations of upcycled plant-based proteins, vitamins, and greens that give customers peas-of-mind that they are eating their way to a more sustainable future. Outcast Foods branded products are available online and at select retailers across Canada and the U.S. and upcycled ingredients wholesale direct from the company.